Vision statement crisply articulates the family's dreams and desires for the future.

Vision statement adds value in the following ways by:

• Offering guidance to the Family Members since it articulates their aspirations
• Setting decision making boundaries as members are aware of the impact of a wrong decision
• Setting behavioural boundaries as the Family Values enunciated in the Vision statement will have an impact on behaviour
• Instilling emotion as an articulated Vision statement will compel the members to pursue the purpose of the business
• Propelling growth as Vision statement contains goals
• Keeping curiosity alive as there will be learning along the way in the path to realising the vision
• Facilitating difficult conversations as everything will be based on the statement; so no personal judgement will be involved
• Enabling leadership, as it acts as a reminder to the leaders when they go off track in respect of goals set in the vision statement