Any business and especially family business is all about managing Capital Allocation judiciously. The Success of a business purely depends on how you do the capital allocation.

There has been loads of work done in the field of tangible financial capital allocation. Hardly any work is being done in the field of managing intangible capital. The idea here is to educate the world that tangible is always born from intangible.

Ashtalakshmi represents eight intangible capital, which needs to be carefully managed for success and Prosperity.